Cyclist gets bus advert banned as it falsely linked cycling to erectile dysfunction

Luke Clark reported the advert after finding no hard evidence online linking cycling to erectile dysfunction

The now-banned advert on the side of a London bus (Luke Clark)

A cyclist has successfully filed a complaint against an advert that appeared on the side of London buses linking erectile dysfunction to cycling, banning the company from using it.

Luke Clark, a cyclist who works in advertising, was on his morning commute to work when he saw the offending advert on the side of a bus.

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Hi. I'm Cycling Weekly's Weekend Editor. I like writing offbeat features and eating too much bread when working out on the road at bike races.

Before joining Cycling Weekly I worked at The Tab and I've also written for Vice, Time Out, and worked freelance for The Telegraph (I know, but I needed the money at the time so let me live).

I also worked for ITV Cycling between 2011-2018 on their Tour de France and Vuelta a España coverage. Sometimes I'd be helping the producers make the programme and other times I'd be getting the lunches. Just in case you were wondering - Phil Liggett and Paul Sherwen had the same ham sandwich every day, it was great.