Legendary rockers Guns N’ Roses release their first new album in 15 years today and used 100 London cycle couriers to deliver it to select music stores in and around the capital during a special preview evening last night.

Music weekly NME reports that each courier carried 15 copies of the album Chinese Democracy, officially released to the public today (Monday, November 24), to stores where selected customers had pre-ordered the album.

The hard-rocking Los Angeles band fronted by Axl Rose elected to use a photo of a basket-equipped delivery bicycle on the cover of the new CD, hence the choice of cycle couriers for its delivery. The album is alleged to have cost between $13-15 million to make. That’s a lot of bicycles. Even ones with Super Record.

Guns N’ Roses: www.gunsnroses.com