Taking place in mid-February with the constant threat of ice and even snow, the Hell of the Ashdown has a reputation for being one of the toughest events on the British sportive calendar. And for 2017, its organisers have made it just a little bit tougher.

Setting off from south London and taking in the Ashdown Forest in the High Weald AONB in Kent, the route has been lengthened by a few kilometres to 107km, and been supplemented with another climb.

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That means there are now no fewer than eleven different climbs on the route, totalling almost 1,900m of climbing including the fearsome Kidd’s Hill (or “The Wall”), 800m of dead straight road with an average gradient of 12 per cent and a maximum gradient of 20 per cent.

The fully signposted and marshalled event will take place on Februar 19y, and with only 1,500 places available, organisers are recommending early registration through the event website.

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Registration costs £30, with a 10 per cent discount if you register as part of a group of six or more. The cycling event will also support two charities: Pepenbury, which supports people with learning and physical disabilities; and the Chartwell Cancer Trust, which provides financial support to the Chartwell Cancer and Leukaemia Unit in the Princess Royal University Hospital, Farnborough, Kent.