London-Edinburgh-London and the rise of the Audax

As riders line up to start London Edinburgh London, the 1400km epic ride, AudaxUK reports that interest in long distance cycling is growing. Could audaxes finally become "cool"? - Words by Liam FitzPatrick.

London Edinburgh London is the blue ribbon event of UK audax

(Image credit: Andrew McCandlish)

There was a time when if you mentioned audax to your mates you’d get a mix of reactions.

You’d be suspected of having a fetish for flapjacks, of sleeping in bus shelters and you’d be expected to turn up on your grandad’s bike built from girders.

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Richard Windsor