RideLondon-Surrey Classic and Velon sign three-year partnership

WorldTour teams included in Velon organisation will participate in RideLondon-Surrey Classic from 2017

The Prudential RideLondon-Surrey Classic and team organisation Velon have signed a three-year agreement, which will ensure the participation of some of the ‘world’s top teams’ in the British one-day event from 2017 to 2019.

The race was awarded top-level WorldTour status by the Union Cycliste Internationale (UCI) for 2017. It was one of 10 events to be added to the existing calendar, but these new events are not guaranteed to have the full number of WorldTour teams participating.

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The new deal will ensure that the 11 Velon teams will take part, including Team Sky, BMC Racing, QuickStep, Movistar, Orica-BikeExchange and Trek-Segafredo.

>>> RideLondon moves up to WorldTour status as UCI reveals 2017 race calendar

In addition, Velon will provide on-bike video footage and live rider telemetry to be included in live television broadcasts – as it did for the 2016 edition.

The event was created as an Olympic Games legacy race following the use of the route during the London 2012 road races. It starts and finishes in central London, travelling south into the Surrey Hills.

Riders in the Prudential RideLondon-Surrey 100 pass through Richmond Park. Photo by Jed Leicester for Prudential RideLondon

Riders in the Prudential RideLondon-Surrey 100 mass participation ride pass through Richmond Park. Photo by Jed Leicester for Prudential RideLondon

Tour de France champion Chris Froome (Team Sky) took part in the 2016 event, and commented on the news of the Velon partnership: “I really enjoyed the Prudential RideLondon-Surrey Classic. I don’t get the chance to race in the UK too often so it was great to be able to ride in front of home fans. The support on the roads was fantastic, so it’s great news that Velon will be partners with the event for the next three years.”

Belgian Tom Boonen (Etixx-QuickStep) won the 2016 edition of the race, and said: “It was a fantastic win for me this year in London. The race is growing year by year and the support of the fans is incredible. I loved the way the partnership between our Velon technology and the Prudential RideLondon-Surrey Classic organisers showed off how hard I had to work to win.

“The future of our sport is taking the fans inside the race. Velon’s technology has brought this new insight with on board cameras and telemetry. It’s a new and modern way to show cycling especially when the data is also broadcast live during the races.”

As well as professional men’s and women’s races, the Prudential RideLondon festival also includes a mass participation ride following the road race route, and several support events. In total, around 100,000 people took part in the 2016 event.

The 2017 Prudential RideLondon festival takes places over July 28-30.