Tell us: What is your reaction to Strava removing features for free users?

The major overhaul of the social media platform is likely to split opinion

(Image credit: chris catchpole)

Since its launch in 2009, Strava has become an essential tool for countless cyclists, runners and athletes from a host of other disciplines.

But the exercise tracker and social media platform has struggled to turn a profit, which has forced the founders to take some drastic measures.

On Monday (May 18), Strava announced a major overhaul that includes removing some popular features for free users to encourage more users to pay for subscriptions.

To continue having access to leaderboards and segment analysis Strava users will now have to pay £4 a month, a move the founders Mark Gainey and Michael Horvath hope will help Strava become profitable “in order to serve you better.”

In an interview with Cycling Weekly, Horvath said: “We think that $5 [£4] a month for Strava is money well spent. But we also know, especially lately, that there are athletes struggling to make ends meet and that the free version of Strava must remain high quality and useful. Rest assured that we will always offer a version of Strava for free, and you belong in this community whether you subscribe or not.”

The decision to remove these features for free users could split opinion among cyclists, as Strava users have been able to compete with friends and other local riders on Strava segments free of charge.

We’d like to hear your thoughts on the Strava overhaul and the subscription charges.

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Are you a free Strava user willing to pay for the features you’ve always enjoyed, or is the cost likely to push you away from using the app?

Please email answers to any of the below questions to

1. Tell us about yourself – age, location, what you do for a living

2. Are you an existing Strava User? How long have you been using Strava for?

3. Are you an existing Strava subscriber? If so, what encourage you to pay the subscription?

4. If you are a free user, would you consider paying for access to Strava features?

5. Do you agree with Strava’s reasons for removing free features?

6. If possible, people include any picture you have of you riding.7.

7. Please include anything else that may be of interest.

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Alex Ballinger

Alex Ballinger is editor of BikeBiz magazine, the leading publication for the UK cycle industry, and is the former digital news editor for After gaining experience in local newsrooms, national newspapers and in digital journalism, Alex found his calling in cycling, first as a reporter, then as news editor responsible for Cycling Weekly's online news output, and now as the editor of BikeBiz. Since pro cycling first captured his heart during the 2010 Tour de France (specifically the Contador-Schleck battle) Alex covered three Tours de France, multiple editions of the Tour of Britain, and the World Championships, while both writing and video presenting for Cycling Weekly. He also specialises in fitness writing, often throwing himself into the deep end to help readers improve their own power numbers.  Away from the desk, Alex can be found racing time trials, riding BMX and mountain bikes, or exploring off-road on his gravel bike. He’s also an avid gamer, and can usually be found buried in an eclectic selection of books.