Mavic’s blood runs a bit blue in support of the Haute Route

Mavic announces a limited edition version of its wheels and clothing to celebrate its association with the Haute Route cycling events

Mavic’s marketing boasts that the company has yellow blood in its veins and certainly the company’s signature colour turns up in abundance in its components and its clothing and in its neutral support cars at cycle races and sportives.

Well now at least a part of that yellow blood has turned light blue as the company has announced special limited editions of some of its key lines to mark its association with the Haute Route cycling events. Mavic is the Haute Route’s main partner and will provide four neutral support vehicles during each event.

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Paul Norman

Paul started writing for Cycling Weekly in 2015, covering cycling tech, new bikes and product testing. Since then, he’s reviewed hundreds of bikes and thousands of other pieces of cycling equipment for the magazine and the Cycling Weekly website.

He’s been cycling for a lot longer than that though and his travels by bike have taken him all around Europe and to California. He’s been riding gravel since before gravel bikes existed too, riding a cyclocross bike through the Chilterns and along the South Downs.