Wahoo bolsters its resources with Speedplay acquisition

The fitness technology company recently acquired The Sufferfest indoor training system and released an exercise bike

Fitness tech company Wahoo has announced its acquisition of California based pedal brand, Speedplay.

It's Wahoo's second takeover this summer, having ushered indoor training brand The Sufferfest under its wing in July this year. 

Earlier this month, Wahoo - the brand responsible for best selling computers like the Elemnt Bolt and the Wahoo Kickr turbo trainer - also released its first exercise bike.

Whilst unconfirmed, the pair up certainly looks like a step in the direction of a new power meter pedal on the market.

In April this year, SRAM made the move to purchase PowerTap and the Quarq power meter family, in the same year that Look and SRM paired up to attempt a power meter pedal. 

Wahoo says that the Speedplay portfolio will be a "perfect compliment" for Wahoo's outdoor cycling products, with the duo aiming to deliver "unmatched excellence in the pedal category."

Speedplay pedals are known for their adjustability, allowing riders struggling with knee pain to better perfect their position.

>>> Clipless pedal systems explained

The lollipop shaped pedals have been used by riders such as Sir Bradley Wiggins on his way to Tour de France victory as well as two-time time trial world champion Kristin Armstrong.

Wahoo says it intends to put as many Speedplay pedals on as many bicycles as possible, starting by sharing images of the set up fitted to its own exercise bike.

Announcing the partnership, Wahoo Fitness founder Chip Hawkins said: “Wahoo and Speedplay share a common approach of leveraging technology to develop products that enhance the performance of cyclists.

"Speedplay pedals are the most innovative, high performance pedals available so it’s a perfect fit with Wahoo.” 

Commenting for Speedplay, CEO Richard Bryne said: “When Sharon Worman and I founded Speedplay, it was because I wanted to solve problems performance athletes were having in reaching their full potential.

"By becoming part of the Wahoo family, we can carry that mission to more athletes with more compelling products than ever before.”

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Michelle Arthurs-Brennan

Michelle Arthurs-Brennan is a traditional journalist by trade, having begun her career working for a local newspaper, where highlights included interviewing a very irate Freddie Star (and an even more irate theatre owner), as well as 'the one about the stolen chickens'.

Previous to joining the Cycling Weekly team, Michelle was Editor at Total Women's Cycling. She joined CW as an 'SEO Analyst', but couldn't keep her nose out of journalism and in the spreadsheets, eventually taking on the role of Tech Editor before her latest appointment as Digital Editor. 

Michelle is a road racer who also enjoys track riding and the occasional time trial, though dabbles in off-road riding too (either on a mountain bike, or a 'gravel bike'). She is passionate about supporting grassroots women's racing and founded the women's road race team 1904rt.

Michelle is on maternity leave from July 8 2022, until April 2023.