NTT Pro Cycling announce new headline sponsors 

The South African WorldTour team have secured their future beyond 2020 

(Image credit: Getty Images)

NTT Pro Cycling have announced their new headline sponsors, bringing an end to the uncertainty around their future. 

From 2021 the squad will race under the name Team Qhubeka-Assos, as the two names already involved in the outfit step up their sponsorship.

The team has supported Qhubeka, a not-for-profit organisation that donates bike to communities in South Africa, since 2011 and has helped raise the profile and money for the cause. 

Swiss cycling clothing brand Assos came on board as a kit sponsor for NTT Pro Cycling, formerly Dimension Data, in 2019 and has now stepped up as main backer.

Assos CEO Derek Bouchard-Hall said: “We have really enjoyed being part of this mission driven team – Qhubeka’s slogan that 'bicycles change lives' could not inspire us more.  And Assos has always been and continues to be deeply entwined in professional cycling – we were really moved by the opportunity to support the sport during the Covid crisis by keeping this important team part of the pro peloton.”

The team has faced a tough year as Japan-based telecommunications company NTT is bringing its cycling sponsorship to an end after six years, leaving team boss Doug Ryder searching for a new headline sponsor. 

Team manager Bjarne Riis has also left after just one season, having joined the squad at the start of 2020 when Riis and his business partners became minority shareholders in NTT Pro Cycling. 

While it looked like time was running out for the South African WorldTour team, Ryder has been able to secure the squad’s future once again. 

>>> Seven transfer fails of the 2020 season

He said: “I am really happy to have gained the support of some incredible people and partners including Assos of Switzerland who have stepped in to be a headline sponsor. 

“To be able to recreate the team as Team Qhubeka-Assos talks to exactly what we continue to strive for, and that is to be a purpose-led, high-performance racing team. 

“The last few weeks have been incredible seeing all the comments from fans in terms of how this team has connected with them in different ways. I am so happy we can continue to create hope and opportunity through our team and with Qhubeka Charity.”

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Alex Ballinger

Alex Ballinger is editor of BikeBiz magazine, the leading publication for the UK cycle industry, and is the former digital news editor for After gaining experience in local newsrooms, national newspapers and in digital journalism, Alex found his calling in cycling, first as a reporter, then as news editor responsible for Cycling Weekly's online news output, and now as the editor of BikeBiz. Since pro cycling first captured his heart during the 2010 Tour de France (specifically the Contador-Schleck battle) Alex covered three Tours de France, multiple editions of the Tour of Britain, and the World Championships, while both writing and video presenting for Cycling Weekly. He also specialises in fitness writing, often throwing himself into the deep end to help readers improve their own power numbers.  Away from the desk, Alex can be found racing time trials, riding BMX and mountain bikes, or exploring off-road on his gravel bike. He’s also an avid gamer, and can usually be found buried in an eclectic selection of books.