Omloop Het Nieuwsblad will be shown on Eurosport and GCN as broadcasters strike last-minute deal 

There were concerns the first cobbled Classic would not be available in the UK

(Image credit: Getty Images)

Omloop Het Nieuwsblad will be shown on Eurosport and GCN as the broadcasters managed to strike a last-minute deal with the race organisers. 

Both the men's and women's races will be aired across the Eurosport and GCN platforms exclusively across most of Europe, except for Belgium, Netherlands and Luxembourg where the racing will be live non-exclusively.

Initially the sister broadcasters were not able to obtain rights to air the first cobbled Classic of the 2021 on Saturday, February 27, causing particular concern for UK cycling fans.

Instead the action was scheduled to be shown live on Sporza and RTBF in Belgium, L’Equipe in France and NOS in the Netherlands, meaning British racing fans would not be able to watch Omloop Het Nieuwsblad through their usual cycling broadcasters. 

But Eurosport and GCN announced on Wednesday evening (February 24), just three days before the flag drops, that they had reached an agreement with race organiser Flanders Classics to broadcast the race on its platforms across Europe and the Asia-Pacific region. 

Guy Voisin, director of cycling production, said: “Eurosport X GCN is happy to be able to bring the opening spring Classic of 2021 to our cycling fans across Europe. As the home of cycling, our ambition is to develop our cycling offer which in 2021 will see our community of fans enjoy more than 300 days of cycling action.”

This means UK cycling fans will be able to watch all the action live from 2.10pm GMT (2.10 CET) on Saturday, across both the Eurosport and GCN platforms.

The Asia-Pacific region excludes China, New Zealand and Australia, but does include Japan and the Indian subcontinent. 

GCN has recently launched a new subscription service called GCN+, offering extensive racing coverage as well as exclusive cycling documentaries. 

However due to the complex nature of television rights negotiations, there are a number of major races currently missing from the GCN schedule, including Ghent-Wevelgem, Amstel Gold Race and Brabantse Pijl. 

>>> ‘It’s been a f**king nightmare’: How Brexit is impacting the careers of British riders

But a spokesperson for GCN said the broadcaster is working on getting the rights to these missing races.  

Alex is the digital news editor for After gaining experience in local newsrooms, national newspapers and in digital journalism, Alex found his calling in cycling, first as a reporter and now as news editor responsible for Cycling Weekly's online news output.

Since pro cycling first captured his heart during the 2010 Tour de France (specifically the Contador-Schleck battle) and joining CW in 2018, Alex has covered three Tours de France, multiple editions of the Tour of Britain, and the World Championships, while both writing and video presenting for Cycling Weekly. He also specialises in fitness writing, often throwing himself into the deep end to help readers improve their own power numbers. 

Away from journalism, Alex is a national level time triallist, avid gamer, and can usually be found buried in an eclectic selection of books.