Rad Power Bikes suffers a third round of layoffs

The challenge-filled year isn't over yet for America's biggest e-bike company

Rad Power Bikes
(Image credit: Rad Power Bikes)

North America's largest e-bike company, Rad Power Bikes, is currently conducting its third round of layoffs in a year filled with lawsuits, manufacturing defects, layoffs and a market downturn.

“Over the last few months, we’ve been focused on right-sizing our operating costs to become a self-sustaining business,” the company said in a statement to Geekwire.

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Anne-Marije Rook
North American Editor

Cycling Weekly's North American Editor, Anne-Marije Rook is old school. She holds a degree in journalism and started out as a newspaper reporter — in print! She can even be seen bringing a pen and notepad to the press conference.

Originally from The Netherlands, she grew up a bike commuter and didn't find bike racing until her early twenties when living in Seattle, Washington. Strengthened by the many miles spent darting around Seattle's hilly streets on a steel single speed, Rook's progression in the sport was a quick one. As she competed at the elite level, her journalism career followed, and soon she became a full-time cycling journalist. She's now been a cycling journalist for 11 years.