Live watch parties, multiple camera angles but no rider interaction - here's what cycling in the metaverse will look like
Next weekend's Track Champions League rounds will offer fans a new level of immersion
![A rider warming up on a virtual bike racing machine at UCI Track Champions League in Mallorca](https://cdn.mos.cms.futurecdn.net/v2HMqUM5WC6cH29enygdVN-415-80.jpg)
The UCI Track Champions League is about to become the most interactive competition in world cycling.
During next weekend’s rounds in London, event organisers Warner Bros. Discovery Sports will offer fans a preview of the “unique metaverse experience” they’ve been working on with newly established tech partner Infinite Reality.
The two companies have promised to deliver the “latest innovations in entertainment”, complete with “cutting-edge fan engagement opportunities”. Speaking exclusively to Cycling Weekly, Infinite Reality co-founder Elliott Jobe revealed exactly what this involves for those watching the racing.
“It’s a web browser,” Jobe said. “We’re really interested in making this as easy and accessible as possible.”
Clicking on to the website, fans will be invited to create their own 3D avatar, which they’ll use to navigate the virtual realm of the Track Champions League. Jobe outlined that, once inside the platform, users will find two new tools.
The first is the opportunity to stage “live watch parties” online. “There’s the ability to socialise the streaming experience,” Jobe said. “So even just watching the broadcast feed and inviting others to come in and video chat and hang out.”
In addition to this, fans will be able to combine multiple camera angles on screen with the ‘Choose Your Own Director’ tool. This includes eight different live feeds that are normally edited into the main television broadcast.
Get The Leadout Newsletter
The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!
“Anything that normally would be edited out and around, you can go in and pick and choose what you’d like to focus on,” Jobe said. “Maybe there’s a particular racer you’re interested in, or maybe it’s a commissaire.”
Despite the initial press release promising the "potential to interact with athletes", there will be no live chat with riders in this year's preview.
“The riders right now are a really important part,” Jobe said. “But due to time and focus there, that kind of interactivity or how we’re presenting them is not a major part of this first release.”
Next month's preview, Jobe was keen to point out, serves as a taster for what the company will be doing in later editions of the competition. He added that Infinite Reality intend to turn the experience into a "museum" of cycling, with historical content, retail and eventually live interaction with athletes.
The Track Champions League metaverse experience will launch for the competition’s two final rounds in London, taking place on 2 and 3 December.
Thank you for reading 20 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Tom joined Cycling Weekly as a news and features writer in the summer of 2022, having previously contributed as a freelancer. He is the host of The TT Podcast, which covers both the men's and women's pelotons and has featured a number of prominent British riders.
An enthusiastic cyclist himself, Tom likes it most when the road goes uphill and actively seeks out double-figure gradients on his rides.
He's also fluent in French and Spanish and holds a master's degree in International Journalism.
-
How to watch the Olympic cycling time trial at Paris 2024
Get all the information you need to watch the action of the men's and women's Olympic cycling time trial at Paris 2024
By Cat Glowinski Published
-
Ribble Cycles looking to capitalise on 'big summer of sport' with 30% off highly-rated models
Direct-to-consumer Ribble Cycles has always been rated highly among the Cycling Weekly tech team. This is our pick of the best Road, Gravel and E-bikes from their 'Summer Sale'
By Matt Ischt-Barnard Published
-
Team USA's Olympic hopes land on the shoulders of its female athletes
For the Paris 2024 Olympic Games, USA Cycling has set the ambitious goal of securing 7-10 medals, placing their hopes squarely on the shoulders of their female athletes.
By Anne-Marije Rook Published
-
Herne Hill Velodrome expecting 'smashfest' as UCI track event returns
GB athletes set to go up against local riders at South London Grand Prix this week
By Tom Davidson Published
-
GB cyclist breaks gym record with mega 250kg squat
'The more I've lifted in the gym, the faster I've felt on the bike,' says new record-holder Matt Rotherham
By Tom Davidson Published
-
'I'm horrendously competitive': Get to know GB track sprinter Sophie Capewell
Olympic hopeful tells Cycling Weekly about her cyclocross roots, wanting to be a scientist, and her proudest moment to date
By Tom Davidson Published
-
Zwift might be about to add a new map, leaked pictures suggest
Zwifters might soon be able to compete in a virtual Omnium, or take on the Hour Record
By Tom Davidson Published
-
‘It’s a performance thing’ - why riders are eating Calippos and Greggs steak bakes to fuel gold medals
Forget expensive gels, the best race nutrition comes from corner shops
By Tom Davidson Published
-
'I'm sure I could get over 2,000 watts' - meet the Gladiators contestant with track sprinting ambitions
Jamie Christian, also known as Giant, has jaw-dropping power on a bike
By Tom Davidson Published
-
Why aren't GB using the new Hope-Lotus Olympic track bikes?
An updated design was released last July, but might not feature in competition before the summer
By Tom Davidson Published