29th April 2010 Words: Keith Bingham Photo: Brooks Saddles & Luggage
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Many women are dissuaded from cycling by an aversion to Lycra tights. Recently a number of events
have been organised in an attempt to encourage more women to take up cycling for fitness, as a transport method, and to dispel the preconception that cyclists have to wear unattractive kit.
Taking inspiration from the website Copenhagen Cycle Chic, which shows women sporting stylish suits and high heels, a fashion themed event in Cambridge was organised and held in March.
The Ride for Joy — the name hoping to redefine ‘joyriding’ — illustrated that it’s possible to cycle stylishly and attire shouldn’t be a deterrent.
Meanwhile, four Pedal It Pink rides have been organised by the Breast Cancer Campaign, challenging women to go the extra mile by riding a 13 or 26-mile ride and raising funds for the charity. London’s ride was in March, but Pedal It Pink hits Liverpool on April 18, Edinburgh on May 16 and finally Nottingham in October.
Marie Curie Cancer Care has also joined the cycling campaign with a women’s only ride from York to Amsterdam in June, totalling 250 miles.