Women's Tour organiser seeking title partner to deliver live coverage of event

SweetSpot is hoping to raise £75,000 from a sponsor so it can broadcast the race live and adhere to UCI rules

Demi Vollering Women's Tour
(Image credit: Getty Images)

The Women's Tour organiser has issued a renewed appeal in its efforts to deliver live television coverage of this year's race, taking place from June 6-11.

Efforts to secure a title sponsor for the Women's Tour have so far proved unsuccessful, but organiser SweetSpot is looking to raise at least £75,000 towards the first-ever live broadcast of the event. The introduction of a naming rights partner will not only enhance the race's reputation and interest in women's cycling, but also meet criteria set by the UCI. 

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