Check out Bradley Wiggins' Butterfly bike: a 10th anniversary celebration of his historic 2012 TdF and Olympic campaign

Specially commissioned Factor Ostro features hand-painted artwork and a list of luxury components

Vires Velo and Brad Wiggins create a one-off Factor bike to celebrate the 10th anniversary of his historic 2021 campaign
(Image credit: Vires Velo)

In the space of a month Bradley Wiggins' life was changed forever. In July 2012 he won the Tour de France, becoming the first British rider to do so. Ten days later he captured Olympic gold in the ITT on home soil, and in London, the city he grew up in no less. 

These were heady days indeed. Wiggins was vaulted into a new stratosphere of fame and influence. As a result, cycling in Britain would never be quite the same again. The following years have seen continued British success at le tour and beyond. It’s no exaggeration to say the reverberations of his historic year are still being felt. 

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Freelance writer

Luke Friend has worked as a writer, editor and copywriter for twenty five years. Across books, magazines and websites, he's covered a broad range of topics for a range of clients including Major League Baseball, the National Trust and the NHS. He has an MA in Professional Writing from Falmouth University and is a qualified bicycle mechanic. He has been a cycling enthusiast from an early age, partly due to watching the Tour de France on TV. He's a keen follower of bike racing to this day as well as a regular road and gravel rider.