Colnago distributor moves to quieten dealer fears over direct only sales reports

Windwave confirms that the new Colnago C68 range is to be purchased via dealers in the UK

Colnago C68
(Image credit: Philip Sowels/Cycling Weekly)

Colnago’s UK distributor has confirmed that the brand is not moving to a direct-to-consumer sales model, following concerns after the launch of its new C68 range.

The Colnago C68 family - consisting of road, gravel and all-road frames - has been rolled out with the option for customers in some European countries to purchase a special edition package, direct from Colngago, in an ‘omni-channel’ offering. 

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Michelle Arthurs-Brennan

Michelle Arthurs-Brennan the Editor of Cycling Weekly website. An NCTJ qualified traditional journalist by trade, Michelle began her career working for local newspapers. She's worked within the cycling industry since 2012, and joined the Cycling Weekly team in 2017, having previously been Editor at Total Women's Cycling. Prior to welcoming her daughter in 2022, Michelle raced on the road, track, and in time trials, and still rides as much as she can - albeit a fair proportion indoors, for now.