You can now buy a bike directly from the Specialized website

The Californian brand will add a 'Rider Direct' option from Tuesday February 1

Specialized
(Image credit: Future)

From Tuesday February 1, Specialized will begin consumer direct sales, shipping mostly built bikes straight to their customers' doors – and without any dealer involvement.

Although there are many bike brands already operating under this model – Canyon not least amongst them – Specialized will be the first "major brand" to provide this as an option to its customers globally.

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