You can now buy a bike directly from the Specialized website

The Californian brand will add a 'Rider Direct' option from Tuesday February 1

Specialized
(Image credit: Future)

From Tuesday February 1, Specialized will begin consumer direct sales, shipping mostly built bikes straight to their customers' doors – and without any dealer involvement.

Although there are many bike brands already operating under this model – Canyon not least amongst them – Specialized will be the first "major brand" to provide this as an option to its customers globally.

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Stefan Abram
Tech features editor

After winning the 2019 National Single-Speed Cross-Country Mountain Biking Championships and claiming the plushie unicorn (true story), Stefan swapped the flat-bars for drop-bars and has never looked back. 

Since then, he’s earnt his 2ⁿᵈ cat racing licence in his first season racing as a third, completed the South Downs Double in under 20 hours and Everested in under 12.

But his favourite rides are multiday bikepacking trips, with all the huge amount of cycling tech and long days spent exploring new roads and trails - as well as histories and cultures. Most recently, he’s spent two weeks riding from Budapest into the mountains of Slovakia

Height: 177cm

Weight: 67–69kg