Wattbike introduces Proton, a more affordable, family-friendly and compact alternative to the Atom

Wattbike takes on Zwift Ride, Elite Square and even Peloton as it looks to broaden its appeal beyond diehard cyclists

Wattbike Proton
(Image credit: Wattbike)

The Proton is the third smart bike we’ve seen launched in recent months aimed squarely at capturing a broader fitness audience than the cycling enthusiast market has to offer. It provides direct competition for both the Zwift Ride and the Elite Square and Wattbike hopes to tempt users away from Peloton too with Hub, its subscription-free training software.

Why are we seeing so many of these less-expensive – they’re hardly cheap – bikes coming to market now? In a nutshell, the cycling industry is in such a bind, players such as Zwift, Elite and now Wattbike are having to reach beyond it to maintain and grow sales.

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Andy Carr
Tech Editor

Tech Editor, Andy Carr came to cycling journalism after ten years in the cycle trade, writing blogs and content whilst designing award winning bikes, for his own custom bike brand.

A life long cycling fan and rider, he left the City life in 2015, moving away to the Alps, where he worked as a ride guide, running pro-camps, and eventually started designing and building custom bikes.

Over a decade, that escape grew into a business, and Andy’s bike designs became well known in the industry.

He has always used his platform to champion higher standards in fit, design, and fabrication and his own products won awards and five star reviews in most of the major magazines.

Having run a bike shop, workshop, and award winning paint shop, producing custom bikes in metal and composite for customers all over the world, Andy has real life experience of the processes and work that go into producing great bikes and components; from desk work like FEA and CFD to physically testing products in wind tunnels, opening moulds for composite work, and getting products out of his head and into stores - alongside some of the insider processes few get to see.