Wattbike introduces Proton, a more affordable, family-friendly and compact alternative to the Atom

Wattbike takes on Zwift Ride, Elite Square and even Peloton as it looks to broaden its appeal beyond diehard cyclists

Wattbike Proton
(Image credit: Wattbike)

The Proton is the third smart bike we’ve seen launched in recent months aimed squarely at capturing a broader fitness audience than the cycling enthusiast market has to offer. It provides direct competition for both the Zwift Ride and the Elite Square and Wattbike hopes to tempt users away from Peloton too with Hub, its subscription-free training software.

Why are we seeing so many of these less-expensive – they’re hardly cheap – bikes coming to market now? In a nutshell, the cycling industry is in such a bind, players such as Zwift, Elite and now Wattbike are having to reach beyond it to maintain and grow sales.

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Simon Fellows
Freelance Writer. Former Tech Editor

Simon spent his childhood living just a stone’s throw from the foot of Box Hill, so it’s no surprise he acquired a passion for cycling from an early age. He’s still drawn to hilly places, having cycled, climbed or skied his way across the Alps, Pyrenees, Andes, Atlas Mountains and the Watkins range in the Arctic.

Simon now writes for Cycling Weekly as a freelancer, having previously served as Tech Editor. He’s also an advanced (RYT 500) yoga teacher, which further fuels his fascination for the relationship between performance and recovery.

He lives with Jo, his yoga teacher wife, in the heart of the Cotswolds, with two rescue cats, five bikes and way too many yoga mats. He still believes he could have been a contender if only chocolate weren’t so moreish.