All the team kits for 2024: Lifeplus-Wahoo team up with MAAP on new green kit

It is January, we are days away from the opening of the 2024 season and the Tour Down Under, and so it is time for the floodgates to open and for all the teams to release their kits, if they haven't already. Some came out way back in early December, but now is the time for most to be released. 

Rather than writing up each team individually, we thought it would work better if we collated them together, unless someone does something mad. When all the kits are out, we can do our usual arbitrary ranking of them too, so do look out for that. In this guide, we will cover just the WorldTour teams, though, otherwise it will get a bit overwhelming.

If you would rather find out which team riders will be appearing for next year, rather than what they will be wearing, you can find that on our comprehensive transfer guide for 2024 too.

Those looking to make a splash with their new jersey, shorts and socks combos should be wary of the fate that has already befallen Ineos Grenadiers, with Egan Bernal appearing to accidentally revealing next year's kit - with a different manufacturer - on social media. 

So far, we are only certain of a dozen or so kits for next season, but the launches have already meant some big changes in the colours of the men's and women's pelotons for next season.

Lifeplus-Wahoo

All change at Lifeplus-Wahoo, who become the second British Continental team to be sponsored by Australian kit brand MAAP after Trinity. The women's team wore a dark green with blue, pink and yellow jersey last year, but this year have gone with a neon green and light purple jersey, with dark green shorts.

"We’re honoured to be sponsoring the Lifeplus-Wahoo professional women’s team," Oliver Cousins, MAAP's co-founder, said. "The team’s values, focus and commitment to the progression of women’s cycling is truly inspiring. For us at MAAP, this is not just a commitment to excellence in cycling; it's a vital investment in the empowerment of women in sports. We want to foster athletic prowess as well as actively propel the sport forward by cultivating a more equitable future in the world of cycling."

The press release from the British squad says: "As well as outfitting the team, MAAP will also be lifting the lid on what it takes to make it in the world of women’s professional cycling through an exclusive series of behind-the-scenes content."

Canyon-SRAM

In the words of the above model, Kasia Niewiadoma, her team Canyon-SRAM new kit is "vibrant, sharp and fiesty". 

The women's WorldTour outfit has chosen another characteristically bold design. This time, there's a musical undertone, with the patterns said to embody the sounds and rhythms of a race day.  

The impressively pretentious press release reads: "From the whir of the freewheels to the roar of the crowds, brilliant riffs of harmonic colour wrap around the rider with pure sound energy in motion, mirroring the impact the team have in the peloton." 

It's a vibe, and we like it. 

dsm-firmenich PostNL

In the worst kept secret in cycling, dsm-firmenich PostNL have finally 'unveiled' their new kit, which was showcased at the Australian National Road Championships last week and soft launched in November last year. 

The Dutch team has gone for a fresh look for 2024. Out goes the black and blue, donned for the past three seasons, and in come bright orange stripes, layered on an icy white and blue backdrop. 

The new attire made by Nalini is "dazzling" and "expertly crafted", according to the team. 

There's also a hidden meaning in the orange stripes: "The left stripe represents the continuous development of each individual person, while the right stripe visualises their ever-improving innovative environment." Obviously. 

Lotto-Dstny

Lotto-Dstny veered away from their traditional red and white kit last year with the arrival of Dstny as a sponsor, adding a splash of orange and a light blue, or teal. 2024's kit is much the same, with a red chest, a band of orange, and then an aqua-blue below that. The big change is the shape of the orange band, and a slightly different shade of blue.

EF Education-EasyPost and EF Education-Cannondale

Some kits receive very little fanfare at all, but the Rapha kit drop for EF Pro Cycling always provokes a lot of interest. 2024’s offering is fun, with pink inevitably the main colour, but with splashes of yellow across it. It feels like a homage to two of the most popular highlighter colours, but that’s not a bad thing. 

The kits contain messages written across them, from standard cycling phrases like “UP UP UP” and “TURN THE SCREW” to references to a card game that the team likes to play. Owain Doull said: “Unless you're in the team, you wouldn't understand, so I think that's really cool.”

Both the men’s and women’s team wear the same exact kit, for the first time, with the latter now being managed by the same umbrella organisation. The largely pink jersey is paired with black bib shorts and white socks, with the final item supposedly returning due to popular demand. The men and women will need to change their colours for the Giro d’Italia, but that’s a way off yet.

Jayco AlUla and Liv AlUla Jayco

Australian men's team Jayco AlUla and women's team Liv AlUla Jayco will once again wear slightly different designs in 2024. 

The teams unveiled their new kits on New Year's Day, with the jersey blending up from orange to blue for the men, and orange to purple for the women. 

According to the teams, the colours are significant, with "a dash of blue tones inspired from the Australian ocean, the Jayco blue jay bird and Giant Bicycles, to the red hot desert sands of the outback mixed in with hints of deep aubergine found in the AlUla night sky and Liv Cycling."

FDJ Suez

It's red, white and blue for women's WorldTour squad FDJ - Suez, whose riders continue to style themselves in the French tricolour. 

Designed by Gobik, the team's 2024 kit is almost identical to its 2023 offering, with subtle differences in the texture of the pattern. 

In FDJ - Suez's own words, it's "a refined fusion of style and innovation". 

Intermarché-Wanty

The newly renamed Intermarché-Wanty - due to Belgian laws on gambling adverts - keep the same colours for their 2024 kit, just in a slight different pattern. What was a lime green and navy blue splurge across the stomach of the jersey becomes lime green and navy blue geometric shapes across the top and down the right hand side.

The Walloon team has switched kit suppliers, from Nalini to Verge Sport, and the brand has come up with a simple and smart offering which leaves room for all the sponsors across the front, back, and sides of the jersey. The right sleeve is also in the fetching lime green, and it will be paired with navy blue bib shorts.

Visma-Lease a Bike

The newly renamed Visma-Lease a Bike stick to the yellow and black of Jumbo-Visma as they seek to build on their historic 2023. The Dutch supermarket chain might be gone as sponsors, but it lives on in the iconic yellow branding. 

All told, it's pretty simple, with the sponsors in black on a plain yellow background, with black down the sides, and a hex pattern on the stomach.

The team's boss, Richard Plugge, said that they were launching "more than just a new kit", but a "new corporate identity" too, with the hexagon/honeycomb shapes.

Visma will have to change their kit for the Tour de France come July, once more.

Movistar

Spain's Movistar have gone for evolution rather than evolution for 2024, with a new shade of blue employed, but one which has appeared on many of their kits.

It's not all one blue, either, with a more navy variant of the colour reaching up from the bottom of the jersey, and there are flashed of white on the back. Both the men and the women will wear this kit, alongside the team's e-sports squad. It's made by Gobik, who are also responsible for the Ineos Grenadiers' one below.

The press release says: "It's a restyling from the previous design, updated to include Telefónica's 100th anniversary celebration logo, while also presenting a resemblance of patterns from networks and fiber, a wink to the year's 'leitmotiv'."

Israel-Premier Tech

Israel-Premier Tech have opted for a more muted kit for 2024, sticking to different shades of blue and white, rather than complicating it with purples and reds. It has the effect of representing the colours of the Israeli flag, and also Premier Tech's colours.

It is the second year the team have had a kit designed by Ekoï, and this one combines navy and two lighter shades of blue, on both the body and the left sleeve. The right sleeve is white. Apparently, it takes inspiration from the team's special Giro kit from 2023, but that had a lot more red. 

SD Worx

SD Worx are known for their "beautiful female outfits", according to the press release which accompanied the launch of the team's new kit. The squad, which I would argue is more known for dominating women's races this season, will be looking more purple in 2024, a return to their 2021 colours really.

The Dutch team also has the highest concentration of world, continental, and national champions, so it is kind of rare to see their top riders in their trade kit - Demi Vollering (Dutch national champion), Lotte Kopecky (world champion) and Marlen Reusser (European champion) speak to this.

However, Lorena Wiebes will be wearing the normal kit, and she described it as "special". Purple is the dominant colour on the chest, but there are also reds and oranges on the front and back of the jersey, along with the giant asterisk thing, the provenance of which escapes me. Paired with black shorts, it's smart, although Wiebes' former European champion bands do rather jar.

Astana-Qazaqstan

Astana-Qazaqstan keep their iconic blue for 2024, which almost goes without saying, but with an added "pattern similar to the veins of mineral stones", according to the press release. Mark Cavendish will ride on for one more year in quite a smart-looking blue jersey, with extra detail on the stomach.

Apparently other inspiration for the kit "comes from the colour affinity with the blue of the sky and the gold of the sun, as well as with elements of the flag of Kazakhstan".

It comes from Biemme, an Italian brand founded in 1978, who take over from Giordana. 

Alexandr Vinokurov, the general manager of Astana, said that it was a "fresh jersey for the riders and [a] fresh start for the team".

Soudal Quick-Step

There isn't a lot of change at Soudal Quick-Step, to be honest, but there is more blue and less white. The Belgian team stick with Castelli, who have supplied much the same jersey for 2024, with subtle changes.

There is a little floral pattern on the sleeves, although it is quite subtle, and other than the blue and white percentages changing a bit, that's it.

The new jersey was designed in collaboration with Stijn Dossche, the man behind stycle.design, who often creates elaborate concept kits. 

"I have also tried to add some different shades of blue, which refer to the sky and the seas," Dossche said. "And the movement in the floral patterns, which show the team’s movement through the natural surroundings in which cycling takes place, and the shapes are to capture the movement of the sport. I think it is really important to protect this environment.”

Quick-Step's women's team, AG Insurance - Soudal Quick-Step, has an identical jersey, just with a different sponsor on the front.

Bora-Hansgrohe

Bora-Hansgrohe said goodbye to its former kit partner Le Col at the end of the 2023 season and the dark shades of green that became synonymous with the German team’s appearance.

Ralph Denk’s squad is back with former partner Sportful for 2024 and the likes of new signing Primož Roglič - and former Giro d’Italia winner Jai Hindley - will be rolling out in a jersey featuring a bright yellow shoulder panel in the new season. 

The shade of yellow is reminiscent of that which was worn by the former Tinkoff team.

As well as the yellow shoulder panel, the jersey features two different shades of green. On the left shoulder the majority of the panelling is a similar shade to last year’s kit although it gradually turns to a lighter shade towards the centre of the chest. 

Ineos Grenadiers

The British team has slowly been edging away from their old navy or black in recent years, and more towards their orange training kit, and this year is almost a full transition. Ineos Grenadiers will be wearing the orange, red and dark navy kit on the road next season, seemingly with orange helmets to boot. It will certainly help them stand out in the peloton.

Of course, we already knew most of this thanks to Bernal's slip-up on social media, but the official announcement of a new deal with Gobik was made public on Wednesday, a "long-term partnership". It means the Spanish brand now supplies two teams on the WorldTour, Ineos and Movistar, two squads seeking to get back to former glories in 2024.

"The quality of the race kit has such a dramatic impact on rider performance," John Allert, Ineos Grenadiers' CEO said. "Therefore choosing a kit partner is not something we take lightly, I’m looking forward to seeing where this collaboration takes us and them in 2024."

The kit is largely orange, fading into a darker hue and then red on the shoulder, with a dark navy left sleeve. It will be paired with black bib shorts and white socks.  

Cofidis

Truth be told, we missed Cofidis' kit last week - sorry to them. Their kit has not changed much from last year, though, so perhaps that's for the best. Van Rysel is no longer in charge of the French team's kit, because they have moved to design AG2R's, so Spanish company Mobel comes in instead.

The pattern on the chest has changed a bit, but I couldn't really tell you what's going on on there. Maybe it's one you need to see in person. There's a bit more red, with the collar also taking on the hue, but other than that I would not be able to tell you the difference. It's still good and clean, though.

UAE Team Emirates

Tadej Pogačar will still be in a white jersey at the Tour de France next summer after all, thanks to his UAE Team Emirates choosing to go completely white for next season. 

The kit is "pure white", meaning "pure speed", according to Pissei, the manufacturer. It isn't quite all white, with the red, green and black of the UAE flag featuring on the bottom of the jersey, and blue, black and red featuring in the sponsor logos, but it is a lot more white than in 2023. 

Pogačar's also featured the flag of Slovenia, as he is the current national champion. Paired with white helmets, it is a clean look for the 2023 WorldTour's best team.

Bahrain Victorious

The biggest change in Bahrain Victorious’ 2024 kit is the colour. Matej Mohorič, Fred Wright, Pello Bilbao and company raced in a mostly red jersey for the past few years but will switch to a largely white jersey for the new season. 

While the kit is undoubtedly new, it bears a striking resemblance to the switch out kit that the team rode in for this year’s Tour de France which featured a “pearl white” jersey. The jersey is almost identical to the switch out kit but the gold band on the sleeves has been replaced with a blue band, the same shade as that which features elsewhere on the jersey. 

The shorts are relatively simple and are black with a blue band at the base of the thigh, similar to that which features on the jersey. According to the team, the teal shade of blue pays homage to the “rich-pearling beds” surrounding the kingdom of Bahrain. 

Arkéa-B&B Hotels

Arkéa-Samsic is no more, with the Breton team now going by Arkéa-B&B Hotels (remember them?). Why the budget hotel chain is obsessed with sponsoring middling French teams, we will never know, but its addition to the team has not meant a return of Glaz, as it fits into the red of Arkéa.

It is not too different to last season, but it has changed a bit, with less black piping and more red generally. It apparently references the legend of Arthur and Excalibur, which I always thought was a British legend, but is apparently also linked to Brittany - the Celtic connection is possibly why. 

“Our colours remain red and black," the team's general manager, Emmanuel Hubert, said. "These have become a real landmark, a reference over the years within the professional peloton, as well as an identification model for our supporters.

“You all know our history, linked to the Breton territory. This is why our 2024 jersey was designed around the theme “EXCALIBUR”, a legendary Breton sword. This 2024 vintage 'breathes' our origins, our land.”

Decathlon AG2R La Mondiale

Another French team with a name change is AG2R who will go by Decathlon AG2R La Mondiale next season. As a result, Decathlon blue is brought to the forefront of the kit and there is no longer room for brown shorts.

The text remains on a slant, as it has for AG2R Citroën for the past few years, but there is no more red and the effect is to promote the team's new budget retail partner. 

No more brown shorts, but black. I think this is a shame.