More money, more viewers for the sport: What Red Bull’s Bora-Hansgrohe acquisition could mean

The Austrian energy drinks company looks set to acquire a controlling stake in German WorldTour team Bora-Hansgrohe. What will that do for professional cycling?

Anton Palzer
(Image credit: Getty Images)

At the back end of last year, there was much to think about over the potential mega-merger between two of the biggest teams in professional cycling.

Were major national and international brands now looking at the sport and turning their noses up at investing? That was one of several things to consider when it looked like Soudal-Visma could become a reality. 

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