Le Col Wahoo hand out 10,000 free GCN+ passes for fans to watch Tour de France Femmes avec Zwift
Team looks to boost efforts to increase viewing and participation in women’s road racing
Women's team Le Col-Wahoo are giving out thousands of free GCN+ passes for fans to watch the first Tour de France Femmes avec Zwift.
In an effort to increase awareness and boost fan engagement with women's cycling, the team have taken the unprecedented step of purchasing 10,000 GCN+ passes to hand out to lucky fans across the country.
The British team are set to represent Great Britain at the first edition of the Tour de France Femmes avec Zwift which gets started in Paris on Sunday
With the social media tag #MoreEyesOnHer, the first initiative of its kind aims to raise awareness of the sport, and boost viewing figures for the eight stage race that begins this weekend.
Commenting on the new initiative organised by the team, general manager Tom Varney said:
"We’re thrilled to be able to offer 10,000 fans the opportunity to view the Tour de France Femmes for free this month. Spearheaded by our title sponsor, Le Col, huge brands like GCN and Wahoo have rallied together to make our beautiful sport more accessible.
"Whilst there is still a long way to go in gaining parity to the men's race, we hope making these passes available will help inspire more women to follow, and perhaps even try out, women’s road racing."
Get The Leadout Newsletter
The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!
Le Col-Wahoo gained a wildcard entry to this year’s race and have had a successful year with Alice Towers becoming women’s British National road race champion last month.
In the hope of encouraging thousands of young women and girls to take up cycling announced their new project this morning.
Social media adverts went out to thousands of women and girls across the country, letting them know that they can watch the Tour de France Femmes for FREE via a specially created 8-day pass - courtesy of Le Col Wahoo.
You can apply for the initiative on the team’s website and the first 10,000 fans will be sent a code to activate on GCN+. The codes are only for those based in the UK and can be redeemed at any point between 23rd-31st July - meaning fans can watch every stage live, or on catch-up.
British born rider Lizzie Holden added: "It’s absolutely amazing to be part of a team that is trying to push the boundaries of women's road racing. I can remember watching the men's race on TV as a young girl. Whilst I found it hugely exciting, the lack of a female edition meant it was hard to ever visualise myself doing something similar.
"When trying to grow the sport, it’s so important to showcase role models that can inspire the next generation riders. Thanks to our title sponsors Le Col and Wahoo - as well as GCN+ - we hope these passes will go some way in doing that."
Thank you for reading 20 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Tom joined Cycling Weekly in early 2022 and his news stories, rider interviews and features appear both online and in the magazine.
He has reported from some of professional cycling's biggest races and events including the Tour de France and the recent Glasgow World Championships. He has also covered races elsewhere across the world and interviewed some of the sport's top riders.
When not writing news scoops from the WorldTour, or covering stories from elsewhere in the domestic professional scene, he reports on goings on at bike shops up and down the UK, where he is based when not out on the road at races. He has also appeared on the Radio Cycling podcast.
-
Wout van Aert back on drop bars as he says he’s ‘almost professional again’ in Strava post
Visma-Lease a Bike rider broke his collarbone, sternum and several ribs in a high speed crash at Dwars door Vlaanderen
By Tom Thewlis Published
-
'Ride like you own the road' - Zoe Bäckstedt on Paris-Roubaix Femmes, her Grand Tour debut and her new Red Bull helmet
Bäckstedt recently landed sponsorship from the energy drink giants and joined the likes of Tom Pidcock, Pauline Ferrand-Prévot and Evie Richards as a Red Bull athlete
By Tom Thewlis Published
-
Lotte Kopecky to miss Tour de France Femmes with Olympics the main goal
World Champion set to ride Tour of Britain Women and Giro d'Italia Donne before Paris games
By Tom Thewlis Published
-
'First I focus on the Classics': Lotte Kopecky unsure of Tour de France Femmes participation in Olympic year
Belgian aiming to peak in April with Paris-Roubaix a potential target
By Tom Thewlis Published
-
Opinion: Is the 2024 Tour de France too hard?
With so much packed into the route, is it too rich a meal?
By Adam Becket Published
-
Demi Vollering and Jonas Vingegaard crowned as best riders in the world for 2023 at Vélo d'Or awards
Mathieu van der Poel and Lotte Kopecky named as best Classics riders at French awards ceremony
By Adam Becket Published
-
How to watch Giro di Lombardia: Live stream the 2023 edition
A Giro di Lombardia live stream is the best way to keep up with this year's race. Here's how to watch in 2023.
By Cycling Weekly Published
-
Opinion: There will never be another bike rider like Annemiek van Vleuten
The flying Dutchwoman could almost win it all, but now her era has almost ended, she should be remembered as the greatest
By Adam Becket Published
-
'I still can't believe it' - Demi Vollering wins Tour de France Femmes 2023
SD Worx rider seals yellow jersey with three-minute gap, as team-mate Marlen Reusser triumphs on stage eight
By Tom Davidson Published
-
'She was better' - Annemiek van Vleuten tips hat to Demi Vollering on Tour de France Femmes raid
Reigning champion concedes defeat to compatriot on Col du Tourmalet
By Tom Davidson Published