Prime Primavera 44 road wheels review - superb hoops at an excellent price

These aren't the lightest wheels on the market and they don't make the boldest aerodynamic claims - but at this price we wouldn't expect them to be. This is an excellent set of wheels and excellent value, too

Image shows Prime Primavera 44 road wheels
(Image credit: Future)
Cycling Weekly Verdict

A very fast set of wheels that roll along the flat - at speed - with ease. The weight could be a bit lower - on steep climbs you can feel a little bit of sluggishness, compared to lighter wheelsets - but the acceleration for attacks and sprints is excellent, feeling fantastically stiff and responsive. Despite this, the Primavera 44 wheels also succeed in being quite comfortable on rough roads, thanks in part to the wide internal rim width designed for plump tyres. Their good value, ease of maintenance, and long lasting components with cheap replacement costs makes these wheels a great long term investment.

Reasons to buy
  • +


  • +

    Rolls amazingly

  • +

    Hub is very quick to engage

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    Great value

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    Long lasting

Reasons to avoid
  • -

    A little heavier than claimed (with tape and hub end caps)

You can trust Cycling Weekly. Our team of experts put in hard miles testing cycling tech and will always share honest, unbiased advice to help you choose. Find out more about how we test.

Prime is a UK-based brand which produces a range of components, ranging from wheels to handlebars, in alloy and carbon, across road, time trial, gravel and MTB disciplines.

Much of the brand's R&D is conducted at the Silverstone Sports Engineering Hub, where their products are tested for both aerodynamics and rolling resistance - as are many of the best road wheels. This is in addition to heavy use of Computer Fluid Dynamics (CFD) in Prime's development cycle.

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