Heroïn bike review

The Heroïn bike has been designed for experienced cyclists who want high-end performance for all day rides.

Heroïn bike
(Image credit: Dan Gould)
Cycling Weekly Verdict

Like any lost love, I’m undecided if I’m grateful for my time with the Heroïn bike, or wished I’d never met it. It’ll be hard to reboot my bike performance baseline after riding something pretty much perfect performance wise.

Reasons to buy
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Reasons to avoid
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It’s been four years since we first heard about the Heroïn bike. Since then it’s all been rather quiet from the almost haute couture brand. In that time it regrouped, re-visited it’s bike offering and is now under the guiding hand of Lee Prescott, Director of VeloAtelier, by appointment bike studio based in Warwick, for its bespoke bike fitting service. 

“The team at Heroïn Bikes have spent the last couple of years working on it’s production system” says Lee. “as a result they now have an exceptional carbon build, which I’d put on a par with the likes of Factor bikes, which are as clean on the inside as the external finish”. 

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Hannah Bussey

Hannah is Cycling Weekly’s longest-serving tech writer, having started with the magazine back in 2011. She has covered all things technical for both print and digital over multiple seasons representing CW at spring Classics, and Grand Tours and all races in between.

Hannah was a successful road and track racer herself, competing in UCI races all over Europe as well as in China, Pakistan and New Zealand.

For fun, she's ridden LEJOG unaided, a lap of Majorca in a day, won a 24-hour mountain bike race and tackled famous mountain passes in the French Alps, Pyrenees, Dolomites and Himalayas. 

She lives just outside the Peak District National Park near Manchester UK with her partner, daughter and a small but beautifully formed bike collection.