Team RadioShack has unveiled its racing strip, as modelled by team leader and seven-times Tour de France winner Lance Armstrong.

The new American ProTour team has elected to use the colours of its lead sponsor, the US-based electronics retailer RadioShack – red and grey. It is a classic and uncluttered design.

Present and correct are the names of bike sponsor Trek and, of course, the yellow band of Armstrong’s LiveStrong cancer foundation on the left sleeve. Also there is the logo of team vehicle provider, Nissan.

The team’s clothing is manufactured by long-term Armstrong sponsor, Nike.

“Still some tweaking to be done but here you go for now…” said Armstrong of the design via his Twitter feed.

The official team press release was slightly more gushing. “The experts at Nike and our partners at RadioShack helped to create this fast form-fitting design using various textures and patterns symbolizing the themes of new technology, global connectivity and community. We think it looks pretty damn cool,” it said.

The final version of the team’s kit will be used in the squad’s first competitive outing in January, at the Tour Down Under in Australia.

Lance Armstrong, Team RadioShack 2010

Lance Armstrong models the new RadioShack team kit. Photo: Team RadioShack

Related links

Team RadioShack line-up finalised

Lance Armstrong: Rider Profile

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