Malvern Mad-Hatter Sportive – Saturday August 30

The Three Counties Showground, Malvern. Saturday, 30th August 2014. This is the 8th sportive of the 2014 Cycling Weekly Sportive Series sponsored by Assos. The route takes you through the three counties of Worcestershire, Herefordshire, and Gloucestershire, with the Malvern Ridgeway never out of sight. Three route choices.

Saturday 30th August 2014 – ENTER HERE

Location: Malvern, Worcestershire

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Venue:  The Three Counties Showground, Malvern Worcestshire, WR13 6NW

Registration opens: 7.30am

Start time: 7.45am – 8.45am

On the day entry: – Yes if not sold out.

Route choices: Epic 104Miles – £35Standard 74 miles – £35Short  46 miles – £25
The Cycling Weekly Malvern Sportive is a late summer treat for your sportive calendar.

The route takes you through the three counties of Worcestershire, Herefordshire, and Gloucestershire with the Malvern Ridgeway never out of sight. You will tackle the Iconic Malvern Hill which is a long but gradual climb. Your effort will be rewarded with perfect views of the Brecon Beacons and the Black Mountains of Wales. A simply sensational view!

After a great descent the route weaves its way between the Malvern and Cotswolds hills. Don’t worry the route from here is not all hills though – a large part of the route is undulating at best. This area is a fine example of vibrant, patchwork countryside with quiet roads and lanes providing excellent riding conditions.

With three routes to choose from (Epic 103 miles, Standard 72 miles and Short 43 miles) you can choose how galactic a challenge you have. The riders will receive a well-deserved medal! Post event refreshments and massages will also be waiting.

Malvern Mad-Hatter Sportive

Highlights – The climb up to the top of the Malverns, the view to the Brecon Beacons and the Black mountains of Wales from the top!

Finish four or more of events from the Cycling Weekly Sportive Series and receive a personalised trophy from Cycling Weekly to recognise your achievement.



  •  Event centre facilities and parking
  •  Mechanical support
  •  Full route marking
  •  Rider public liability insurance
  •  Free energy drink + energy snacks
  •  Electronic chip timing
  •  Bike wash facilities
  •  Web results service
  •  Emergency support
  •  On site catering
  •  Event photography
  •  Event massage
  •  Pick-up wagons

Our official partners

Reap the rewards from our sponsors when you enter any event in the series and get 20% off Rudy Project, 30% off SiS products and 25% off cycleplan insurance

AssosPinarelloRudy Project

sis logo


Shimano logoProstate Cancer UK

Cycle Plan