British bike brand offers 30% off due to excess stock
Temple Cycles owner says the lockdown boom has 'petered out' as company launches sale on bikes
British independent steel bike brand Temple Cycles is offering 30% off most of its bikes as the company seeks to offload excess stock.
The Bristol-based company's founder, Matt Mears, said in an Instagram post on Wednesday afternoon that the sale was due to having a "variety of beautiful bicycles boxed up in our workshop without homes to go to", and he would "much rather people were out enjoying them".
The sale, which runs until the end of October, applies to all of the models in the Temple range apart from its Road bike. This means customers can save £900 on the brand's top-of-the-range gravel bike, the Adventure Disc 1, £180 on its Classic Singlespeed, and over £1,000 on the Classic Electric.
Mears wrote: "We’re having our first ever sale on brand new bikes (having previously reserved sales for our ex-display bikes) with 30% off both bikes and accessories, which we hope will allow more people to start riding a Temple and in turn, make more journeys on two wheels.
"You might be wondering why we’ve decided to do this now. If you’re familiar with the current state of the bicycle industry, you’ll know that the lockdown boom has since petered out. Many bicycle manufacturers have gone from struggling to keep up with the demand, to now sitting on excess stock as the effects of the cost of living crisis continue."
This year, 2Pure entered administration, as well Moore Large, a cycling distributor which dates back to 1947. Clothing companies Presca and Milltag have both both become extinct, while Velovixen was rescued from liquidation by fellow British kit brand, Stolen Goat. In the UK bike sales are reportedly at their lowest level for 20-years.
Elsewhere across the industry, Ribble Cycles reported a £5million loss for the 2022 financial year, also citing Covid and Brexit issues, but noted that 2023 has proven more stable.
In July, UK-based cycling distributor FLi Distribution collapsed, with the owner blaming people who voted to leave the EU. This came after British children’s bike manufacturer Frog Bikes said mounting Brexit costs drove it into the red.
Get The Leadout Newsletter
The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!
There is no hint that Temple is in difficulty.
"If you’ve been following our journey as an independent bicycle maker, you’ll know that we reject the upgrade culture that is so prevalent in our industry," Mears continued in his Instagram post. "We go against the grain by designing and building bikes that are destined to last forever (backed up by our Lifetime Warranty).
"All that to say, we have a variety of beautiful bicycles boxed up in our workshop without homes to go to, and we’d much rather people were out enjoying them. So, if you are looking to ride a bike that is built to last by independent bicycle makers, this sale is for you."
Those seeking a steel bike bargain should head to Temple Cycles.
Thank you for reading 20 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Adam is Cycling Weekly’s news editor – his greatest love is road racing but as long as he is cycling, he's happy. Before joining CW in 2021 he spent two years writing for Procycling. He's usually out and about on the roads of Bristol and its surrounds.
Before cycling took over his professional life, he covered ecclesiastical matters at the world’s largest Anglican newspaper and politics at Business Insider. Don't ask how that is related to riding bikes.
-
Specialized Crux DSW Comp: race-ready US alloy featherweight vs British gravel
The aluminium Crux shares many of the benefits of the carbon model but at a more wallet-friendly price point
By Rachel Sokal Published
-
Pro cyclo-cross rider disqualified and fined after stomping on opponent's bike
Eli Iserbyt apologised for 'rage of anger' at event in Beringen
By Tom Davidson Published
-
Major bike retailer posts profits despite 'downward trend' in cycling industry
Tredz records £1.4m profit after parent company Halfords issues warning
By Tom Davidson Published
-
What the story of Evans Cycles can tell us about the future of Wiggle
After being bought by Frasers Group, are the woes of Wiggle Chain Reaction Cycles over?
By Tom Davidson Published
-
London cargo bike delivery company Pedal Me enters administration, but future secured
Existing shareholders purchase business back from administrators, but crowdfunding investors left empty handed
By Adam Becket Published
-
Peloton facing 'uncertain' future as share price plummets
'If we're not failing, we're not being aggressive enough,' says CEO
By Tom Davidson Published
-
British cycling kit brand hit by £6 million loss
Le Col insists that it is on a 'positive trajectory of growth and profitability' despite its 2022 accounts
By Adam Becket Published
-
REI faces 80 unfair labor practice claims
American union alleges emotional manipulation among other complaints
By Adam Becket Published
-
Wiggle and Chain Reaction offer Black Friday deals of up to 60 per cent off amid financial uncertainty
Black Friday sales launched early at both brands as it emerges that they are in financial trouble
By Adam Becket Published
-