'Cancel Peloton Subscription' searches up 809% after Sex and the City sequel heart attack

Spoiler alert! Death of the fictional Mr Big lead to surge in searches

(Image credit: Adam Glanzman/Bloomberg via Getty Images)

Google data analysis has shown an 809% increase in the use of the query 'cancel peloton subscription', after Sex and the City character Mr Big exited the sequel series And Just Like That following an exercise-induced fatal heart attack. 

Experts at 'MapleCasino' said that searches for 'peloton safety' were also up 733% on December 10, showing more interest in the fatality risk of home exercise bike use than the show itself - which saw a search volume jump of 488% after airing. 

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Michelle Arthurs-Brennan

Michelle Arthurs-Brennan the Editor of Cycling Weekly website. An NCTJ qualified traditional journalist by trade, Michelle began her career working for local newspapers. She's worked within the cycling industry since 2012, and joined the Cycling Weekly team in 2017, having previously been Editor at Total Women's Cycling. Prior to welcoming her daughter in 2022, Michelle raced on the road, track, and in time trials, and still rides as much as she can - albeit a fair proportion indoors, for now.