Why it's up to cycling fans and the media to hold team sponsors accountable for their actions

Ineos and Total may have bailed out two leading teams, but we shouldn’t let them get away with greenwashing their corporate image

The peloton at the 2019 Tirreno-Adriatico (Sunada)

(Image credit: Yuzuru SUNADA)

In a week when petrochemical giant Ineos has confirmed that it will be investing heavily in team sponsorship following its takeover from Sky in May, with a reported annual budget of £40 million, and French oil company Total is reported to be on the verge of becoming the new backer of the Direct Energie team, pro cycling’s perennial scramble to find cash seems to have a taken an unexpected and very beneficial turn.

The news has been widely welcomed, with Deceuninck boss Patrick Lefevere, for instance, tweeting: “If it’s true that #Ineos and #total are making their entree [sic] in cycling then this is fantastic news for cycling. Hope that others will follow.”

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