'It builds bridges and brings many opportunities': UCI announces deep partnership with the UAE for years to come

UCI welcomes MyWhoosh as main virtual cycling partner while the UAE gears up to host various world championship events

In-play shot of MyWhoosh, the virtual racing platform
(Image credit: UCI)

Zwift may have been the category leader in virtual cycling for some time, but the UCI and MyWhoosh are ushering in a new era for virtual and real-life racing alike.

The international governing body of cycling has granted the United Arab Emirates-based technology company the rights to organize the Esports World Championships for three years beginning in 2024, taking the event away from Zwift.

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Christopher Schwenker

A physical therapist with over 25 years of experience, Christopher Schwenker is on a journey to give back to the cycling community for rewarding experiences and fulfilling relationships through the pages of his virtual cycling blog, The Zommunique, and his cycling-related non-profit, The DIRT Dad Fund