Canyon bikes acquired by Belgian investor 

The German company now has a new majority shareholder

(Image credit: Getty Images)

Canyon bikes has been acquired by a Belgian investor, as the company tries to continue its rapid growth.  

The German bike brand now has a new majority shareholder in the form of Groupe Bruxelles Lambert (GBL), a Belgian holding company that also holds shares in clothing brands Adidas and Burberry. 

Canyon, sponsor of multiple cycling teams including Canyon-SRAM, Movistar and Canyon-DHB in the UK, has grown massively in recent years and has been seeking further investment to continue expanding.

As a result, minority shareholder TSG will be parting ways with Canyon.

Founder of Canyon, Roman Arnold, said: “I am very pleased about the partnership with GBL who have impressed me and my team with their passion for our business, their extensive experience and their long term orientation. At this juncture, I would also like to emphasise the important role TSG has played in our growth journey so far. Canyon remains on a strong trajectory and I am excited at executing on the future growth levers with GBL and the whole Canyon team to further expand our position as one of the world’s leading bicycle companies.” 

The brand was founded in 2002 and in 2019/2020 reported a turnover of €400 million (£361 million), having doubled its sales in the last three years. 

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CEO of GBL, Ian Gallienne, said: “Canyon is a fast-growing premium brand with an excellent track record, strong team and great potential. Canyon is very complementary to GBL’s existing portfolio, increasing our exposure to secular trends such as sustainable mobility, health awareness and digitalizsation. We are thrilled to become partners with Roman Arnold and the whole Canyon team as they take Canyon’s success story to the next level.” 

Arnold will remain chairman of the advisory board and will reinvest a large part of his proceeds, according to GBl. 

The transaction is expected to be completed in the first quarter of 2021.  

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Alex Ballinger is editor of BikeBiz magazine, the leading publication for the UK cycle industry, and is the former digital news editor for After gaining experience in local newsrooms, national newspapers and in digital journalism, Alex found his calling in cycling, first as a reporter, then as news editor responsible for Cycling Weekly's online news output, and now as the editor of BikeBiz. Since pro cycling first captured his heart during the 2010 Tour de France (specifically the Contador-Schleck battle) Alex covered three Tours de France, multiple editions of the Tour of Britain, and the World Championships, while both writing and video presenting for Cycling Weekly. He also specialises in fitness writing, often throwing himself into the deep end to help readers improve their own power numbers.  Away from the desk, Alex can be found racing time trials, riding BMX and mountain bikes, or exploring off-road on his gravel bike. He’s also an avid gamer, and can usually be found buried in an eclectic selection of books.