Pinarello set to be bought by Louis Vuitton group

LVMH group looking to move into sports business with acquisition of Pinarello

chris froome pinarello dogma f8 2016

If you were in any doubt about where Pinarello sits in the cycling market, the Italian company is now being targetted by the LVMH Moët Hennessy Louis Vuitton SE group (LVMH), the company behind high-end luxury brands such as Louis Vuitton, Dior, and Moet et Chandon.

>>> Elia Viviani's amazing gold and blue Pinarelo Dogma F8 is rather special

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Henry Robertshaw began his time at Cycling Weekly working with the tech team, writing reviews, buying guides and appearing in videos advising on how to dress for the seasons. He later moved over to the news team, where his work focused on the professional peloton as well as legislation and provision for cycling. He's since moved his career in a new direction, with a role at the Department for Environment, Food and Rural Affairs.