Having built a reputation for being disruptive (opens in new tab) – most recently bringing ducks (opens in new tab) to the pro peloton on UCI non-compliant kit (opens in new tab) at the 2020 Giro d’Italia – the question “what next?” was always going to be asked. When breaking the rules becomes anticipated, what could Rapha and EF Education-Nippo do to remain subversive?
Admitting that they were “getting into hot water last season”, the answer, it seems, is to create “the world’s most compliant cycling kit”, with this year’s design centring around the UCI’s regulations. Rapha and EF Education-Nippo haven’t merely followed the rules, but have also shown their working, leaving no doubt that this kit follows every edict to the letter.
For the correct positioning and spacing of sponsors logos, Rapha and EF Education-Nippo’s designers have “left their meticulous measurements marked up while subtle annotations are a nod to their creative approach to compliance.”
Naturally, the finer details won’t be visible from aerial shots in races, but Rapha and EF Education-Nippo say that “they will serve as a reminder of our team’s desire to move the dial and change the sport.”
Of course, switching back to that now iconic hi-vis pink will mean their rides continue to stand out in the crowed peloton.
The team’s first race of the year is due to be the Grand Prix Cycliste la Marseillaise on Sunday, January 31st, as part of the seven World Tour teams and two Continental squads that will be taking on the rolling 171km parcours.
The new EF Education-Nippo kit launches at rapha.cc in April 2021. For more information on the “world’s most compliant kit” click here (opens in new tab).
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