Rapha throws support behind British Cycling #ChooseCycling campaign

British clothing brand steps up support of campaign that aims to get 14 million more people in Britain riding bikes

Cycling apparel brand Rapha has announced its support of British Cycling's relaunched #ChooseCycling campaign, which aims to get 14 million more Britons riding bikes.

The campaign was relaunched by the national governing body in May during the height of the coronavirus lockdown, with many Brits turning to their bikes to escape to the great outdoors.

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Richard Windsor

Follow on Twitter: @richwindy

Richard is digital editor of Cycling Weekly. Joining the team in 2013, Richard became editor of the website in 2014 and coordinates site content and strategy, leading the news team in coverage of the world's biggest races and working with the tech editor to deliver comprehensive buying guides, reviews, and the latest product news.

An occasional racer, Richard spends most of his time preparing for long-distance touring rides these days, or getting out to the Surrey Hills on the weekend on his Specialized Tarmac SL6 (with an obligatory pub stop of course).