It's obviously a good day for the unvieling of badly kept secrets. Not wanting to be kept out of the news by Team Sky, US bike manufacturer Trek has confirmed it will be backing Team RadioShack in 2010.
But didn't everyone already know that?
Its press release said:
Trek Bicycle confirmed today that it will be the official bike sponsor of the 2010 RadioShack Pro Cycling Team, continuing its relationship with Team Director Johan Bruyneel, 7-time Tour de France champion Lance Armstrong, and 11 other notable riders of the 2009 Astana Team.
"We are excited to fuel the success of our friends at Team RadioShack by providing the most technologically advanced bicycles and components in the world," noted Trek's Director of Marketing, Dean Gore. "Our sponsorship of professional athletes has consistently pushed Trek to innovate and produce products which perform at the absolute highest level, and we look forward to continuing these fruitful relationships."
Trek and Team RadioShack held their first official meetings at a team camp in Tucson, Arizona December 7-12. While at camp, Team RadioShack riders were outfitted with 2010 Trek bicycles and Bontrager gear.
For their training and race rigs, riders received custom-fitted 2010 Trek Madone bicycles. As the latest in a line of bikes that have won 9 of the last 10 Tours de France, the 2010 Trek Madone represents the culmination of over 30 years of bicycle innovation, technology, and refinement. Team Shack riders will also receive Trek's Prototype 2011 Speed Concept bicycles before gearing up for the Tour Down Under in January.
The newly-formed Team RadioShack Pro Cycling Team will also be riding Bontrager components and accessories throughout the 2010 season, including Bontrager wheels, handlebars, stems, bar tape, bottles, cages, and computers.
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Editor of Cycling Weekly magazine, Simon has been working at the title since 2001. He fell in love with cycling 1989 when watching the Tour de France on Channel 4, started racing in 1995 and in 2000 he spent one season racing in Belgium. During his time at CW (and Cycle Sport magazine) he has written product reviews, fitness features, pro interviews, race coverage and news. He has covered the Tour de France more times than he can remember along with two Olympic Games and many other international and UK domestic races. He became the 130-year-old magazine's 13th editor in 2015.
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