Lord Alan Sugar

In recent years cycling has become a pursuit of the rich and famous, with chief executives queuing up to profess their love of pedal power. But few people would expect Lord Alan Sugar - founder of Amstrad, former chairman of Tottenham Hotspur, star of The Apprentice and most recently ennobled by Gordon Brown as Baron Sugar of Clapton to take a seat in the House of Lords as the government's enterprise tsar - to be leading the charge.

Lord Sugar, 63, has been a committed road cyclist for five years and racks up an impressive number of miles on UK roads and at his homes in Spain and Florida. It comes as no surprise that he runs a fleet of exclusive Pinarellos, but with an estimated fortune of £830 million and a ranking of 59th richest man in the country, he can afford them.

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Founded in 1891, Cycling Weekly and its team of expert journalists brings cyclists in-depth reviews, extensive coverage of both professional and domestic racing, as well as fitness advice and 'brew a cuppa and put your feet up' features. Cycling Weekly serves its audience across a range of platforms, from good old-fashioned print to online journalism, and video.