Rapha aren't exactly known for following the crowd, and there's no exceptions over the big sales period. First it was no to Black Friday, now the brand are continuing it's stance over Cyber Monday.
However that doesn't mean you can't bag one of the best Cyber Monday bike deals (opens in new tab) on some of its hottest items.
With a reputation for pricier, more exclusive apparel, it's generally accepted that you do get what you pay for. Everything from first class finishing and high tech fabrics, to quirky limited designs and co-labs with divers artists and influencers.
Over the Black Friday/ Cyber Monday long weekend, the brand tend to call a collective ride out, shutting up shop as a demonstration of it's boycotting the concept.
But just because there aren't any huge SALE signs hanging in Rapha's virtual, or actual, shop windows, doesn't mean you can't bag a bargain.
We've been ferreting in the Rapha back rooms and found some cracking discounts that are far to good not to pass on to Cycling Weekly readers. It's worth remembering that you'll still be supporting a brand that will make an impressive charity donation should the target Black Friday million kilometres be reached.
If you did ride rather than buy on Friday, maybe now it's time to reward yourself for all your efforts with one of these hidden gems.
See all the deals at:
Our pick of the deals:
Save $75/£54 Coming in four different colours - we think the purple is the smartest - this winter jacket is the perfect top layer for a cold ride.
Save $29 / £11. Made with thicker fabric than Rapha's summer offering, this is a good selection for when the mercury isn't too cold but it's not warm enough for short sleeves. There are eight different colour schemes.
Save $14/ £10. Even when it rains, you can still look stylish. And that's a guarantee with Rapha's popular rain jacket. Lightweight, it is an ideal protector against wind as well. We are fan of the dark green and orange jackets.
Save $100/£85 Heavily discounted, these smart winter tights have an insulated chamois fitted in and have the additional bonus of reflective straps along the cuff of the tights. Boasting durable water-repellent treatment on the fleece-backed fabric, they are a great pair of tights for winter riding.
Save $81/£78. Get shopping now for summer gear with these discounted bib shorts that, Rapha say, are made for the fastest of rides. Lightweight fabric that is fast-wicking, there are two radio pockets on the lower back.
Save $90/ £66 As the name suggests, this smart jersey is about as Rapha as it comes: clean, tidy and fashionable. Breathable and lighter than the edition before, it's been reduced significantly.
Save $117/ £87 The best jersey in the peloton? There's a fair argument that says it is. Pink with blue swatches on the bottom of it and EF imprinted on the back, it's a modern take on what makes a good cycling jersey.
Save $33/£8. There are four colours to choose from and whatever you choose you'll be satisfied with a lightweight, breathable jacket that is ideal as you go from A to B and back again.
Save $55/£40. Taking inspiration from the hard-wearing bags that bike messengers use, Rapha's version is abrasion-resistant and the roll-down section allows you to stuff whatever you want into it. There are bike-specific sections for lights and lock. Great for commuting or even just nipping out to the shop.
Imperial Works Track Jacket: now £144 (opens in new tab) - was £180; now $225 - was $250
Save £36/$25. This wouldn't look out of place as an any-day-of-the-week light jacket, meaning it can be used whatever the occasion. Based on the knitted track jackets that Italian clubs used once upon a time, the merino wool blend provides excellent comfort.
Save $90/£34. Using a soft fabric that offers comfort and support, the bibs are shaped to the rider's on-bike position. The upper part and straps are in a striking pink colour, with RCC written across the back.
Save $33/£25. You too can look like Mitch Docker. Designed with the Australian, this jersey will get everyone talking about you. Designed for a racey position on the bike, there are three pockets in the rear.
Save $57/£42. A limited edition jersey based on an old London club with a hint of Italian, the tricolour jersey is an impressive-looking jersey that is a throwback to another era with a modern twist.
Save $46/ £35. A cracking design that keeps you looking fit, fast and smart on your training rides. Designed for warm and mild conditions, the jersey has a high-stretch fabric that wicks away seat.
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Chris first started writing for Cycling Weekly in 2013 on work experience and has since become a regular name in the magazine and on the website. Reporting from races, long interviews with riders from the peloton and riding features drive his love of writing about all things two wheels.
Probably a bit too obsessed with mountains, he was previously found playing and guiding in the Canadian Rockies, and now mostly lives in the Val d’Aran in the Spanish Pyrenees where he’s a ski instructor in the winter and cycling guide in the summer. He almost certainly holds the record for the most number of interviews conducted from snowy mountains.