Italian Ciöcc brand confirms tie with Racescene

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Ciöcc was the nickname of founder Giovanni Pelizzoli. Meaning "poker face" in the local Bergamo dialect, the in-joke is carried on in the company's four aces logo.

One of my earliest club cycling memories is of admiring the beautiful 'best' bike of a revered grown-up club-mate. I can see his happy face now as he explained to us juniors that it was Italian and pronounced "Church."

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