Lawsuit against Trek for WaveCel helmet claims

Trek Bicycle Corporation's concussion claims allegedly "misleading"

(Image credit: Jake Ausel)

Trek Bicycle Corp. has been hit with proposed legal action over allegedly "misleading consumers into believing its Bontrager WaveCel helmets protect against concussions more than the average helmet."

According to legal publication Law360, cited by CyclingTips, the lawsuit alleges that the brand "conducted unreliable research for marketing purposes."

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Michelle Arthurs-Brennan

Michelle Arthurs-Brennan the Editor of Cycling Weekly website. An NCTJ qualified traditional journalist by trade, Michelle began her career working for local newspapers. She's worked within the cycling industry since 2012, and joined the Cycling Weekly team in 2017, having previously been Editor at Total Women's Cycling. Prior to welcoming her daughter in 2022, Michelle raced on the road, track, and in time trials, and still rides as much as she can - albeit a fair proportion indoors, for now.