Shimano celebrates 100th anniversary with book launch (and not new Dura-Ace)

Japanese component brand unveils coffee table book instead of new flagship groupset on its centenary

Shimano 100 book

After months of speculation, Shimano didn’t celebrate its 100th anniversary on March 21 with the launch of the highly anticipated new Dura-Ace groupset – instead, the Japanese company unveiled a limited-edition commemorative photo book.

Only 2,000 of the photo books are to be made available via pre-registration and lottery selection through Shimano’s centenary website

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