World’s oldest bike business launches gravel ride series

Pearson Cycles will raise money for mental health charities via the events

The world’s oldest bike business – Pearson Cycles – is getting in board with the rapidly increasing trend towards gravel riding with a series of four ride events launched this year.

The 1860 founded bike shop run by fifth generation Pearson brothers Will and Guy has unveiled its Inside Out series, aimed at highlighting the mental health benefits of cycling.

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Michelle Arthurs-Brennan

Michelle Arthurs-Brennan the Editor of Cycling Weekly website. An NCTJ qualified traditional journalist by trade, Michelle began her career working for local newspapers. She's worked within the cycling industry since 2012, and joined the Cycling Weekly team in 2017, having previously been Editor at Total Women's Cycling. Prior to welcoming her daughter in 2022, Michelle raced on the road, track, and in time trials, and still rides as much as she can - albeit a fair proportion indoors, for now.