Mark Cavendish to ride Assos kit for 2019 as Dimension Data announce new partnership
The South African team will be working with the Swiss brand to improve their clothing
- (opens in new tab)
- (opens in new tab)
- (opens in new tab)
- Sign up to our newsletter Newsletter

Mark Cavendish will don Assos kit next season as Dimension Data announce a new clothing sponsor.
The South African team have announced partnership with Assos for the 2019 season, giving the team a fresh strip.
Swiss brand Assos and Dimension Data will work together to improve the kit on offer, testing the equipment at the highest level.
Dimension Data’s team principal Douglas Ryder said: “To have Assos partner with Team Dimension Data is a major coup for our organisation.
“The quality of their products is without peer and means that our riders will be kitted in the most technologically advanced products in the peloton.”
Assos will produce authentic and replica Dimension Data kits based on the new S9 bibshorts.
The team kit will be available from 2019.
>>> Trek-Segafredo reveal new men’s and women’s team kits for 2019 season
Ryder added: “Our partnership will go beyond just the supply of apparel though, as we will work closely with Assos in the research and development of new items while they deeply share our team's values through the association we have with the Qhubeka charity in changing lives through bicycles.
“The passion which the Assos team have already displayed with us is infectious and this mix will undoubtedly see us share many successes in the years to come.”
Assos will collect technical feedback from riders as kit is tested at the WorldTour level.
Riders will also collaborate with Assos on the research and development of products.
>>> Masked men break into new 3T factory and steal 20 bikes
Assos chairman and CEO Phil Duff said: “The mission and ethos of Dimension Data pairs exceptionally well with out ‘Sponsor Yourself’ revolution and the spirit within the team is outstanding.
“Of Course, Assos will use all its resources to support the athletic goals of Dimension Data – we want to win races – but in addition, our missions are aligned with regards to making the world a better place by getting more people on bikes.”
Dimension Data have been partnered with Oakley since 2016, but the three-year Assos deal brings that relationship to an end.
The team are also switching bike sponsors, from Cervélo to BMC.
Thank you for reading 10 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Alex Ballinger is editor of BikeBiz magazine, the leading publication for the UK cycle industry, and is the former digital news editor for CyclingWeekly.com. After gaining experience in local newsrooms, national newspapers and in digital journalism, Alex found his calling in cycling, first as a reporter, then as news editor responsible for Cycling Weekly's online news output, and now as the editor of BikeBiz. Since pro cycling first captured his heart during the 2010 Tour de France (specifically the Contador-Schleck battle) Alex covered three Tours de France, multiple editions of the Tour of Britain, and the World Championships, while both writing and video presenting for Cycling Weekly. He also specialises in fitness writing, often throwing himself into the deep end to help readers improve their own power numbers. Away from the desk, Alex can be found racing time trials, riding BMX and mountain bikes, or exploring off-road on his gravel bike. He’s also an avid gamer, and can usually be found buried in an eclectic selection of books.
-
-
Watch: Canyon unveils a very Miami Canyon Aeroad CFR, custom-made for the Blazers
Bicycle manufacturer, Canyon Bicycles, today unveiled a Miami Blazers’ custom Canyon Aeroad CFR, meant to serve as a visual representation of Miami’s vibrant culture
By Anne-Marije Rook • Published
-
'The darkest day in British cycling' - British riders mourn loss of AT85 Pro Cycling
Matt Bostock says Tim Elverson run squad ‘gave him confidence’ to take next step in his career, Alex Richardson says British Scene has lost ‘a platform’ for young riders to develop
By Tom Thewlis • Published
-
‘That’s not bad’ - Mark Cavendish pleased with first podium finish for Astana at UAE Tour
The British road champion recorded his best race result since joining Astana Qazaqstan
By Tom Davidson • Published
-
Speed Demons of the peloton: The six best sprinters of 2022
We take a look at the standout performers of the fast men and women in the professional scene this year
By Tom Thewlis • Published
-
Where next for Mark Cavendish after B & B Hotels-KTM's collapse?
We look at where the ‘Manx Missile’ could find himself next after the collapse of B & B Hotels-KTM
By Tom Thewlis • Published
-
British UCI Continental team makes pitch for Mark Cavendish’s signature
Saint Piran boss Ricci Pascoe says he would gladly provide a short term place for Cavendish, if it helped him to achieve Tour de France dream
By Tom Thewlis • Published
-
B&B Hotels, the team that was set to sign Mark Cavendish, collapses
Multiple riders left scrambling to find places on alternative teams after demise of French ProTeam confirmed
By Tom Thewlis • Published
-
B&B Hôtels boss: 'Mark Cavendish wants to be with us. I want him to be with us.'
Team's hunt for sponsors intensifies after missing UCI registration deadline
By Tom Davidson • Published
-
Time running out for B & B Hotels, the team expected to sign Mark Cavendish
Team still without major sponsors as UCI impose deadline of 22 November for team to complete registration for new season
By Tom Thewlis • Published
-
Movistar quick to quash Mark Cavendish signing report
Italian press speculation over future of sprinter denied by Spanish team
By Adam Becket • Published