Five clever marginal gains that British Cycling didn't think of

Still no stopping the British medal machine despite other countries' best efforts

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Britain's cyclists have been utterly dominant in the velodrome at the Rio Olympics, winning seven medals so far (four of them gold) and with a good chance of taking three more golds in the final session this evening.

Alongside natural talent and lots of training, one of the reasons for this success is the fabled marginal gains approach, with aerodynamic socks, carbon-moulded custom shoes, and even telling riders not to shave their pubic hair in order to reduce the problem of saddle sores.

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