Pro cycling business model works perfectly, according to Lotto-Soudal boss

‘Why question a model that works perfectly?’

(Image credit: Getty Images)

The global coronavirus pandemic has sparked numerous debates about the future of professional cycling.

With the biggest race on the calendar the Tour de France postponed, women’s teams losing 100 per cent of their funding, and racing suspended for the foreseeable future, cycling’s entire business model has been called into question.

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