The RideLondon - Surrey Classic has announced it is looking for a new title sponsor for the 2021 race, with Prudential stepping down after this year's edition.
Prudential has sponsored the race for the past eight years, and the one-day race now joins the Tour of Britain and Women's Tour on the list of British races searching for sponsorship.
"It has been a wonderful seven years and we would like to thank everyone at Prudential for their huge support of RideLondon," event director Hugh Brasher said.
"There is now a unique opportunity for a new partner to help us in the evolution of this extraordinary event, which can play a key role in shaping the health and well-being of future generations."
>>> Italian ProTeam to ban power meters during races for 2020 season
In November 2019 the organisers of the Tour of Britain, the Women's Tour and the Tour Series announced they would be hunting for a new headline sponsor to replace OVO Energy.
The Bristol-based energy firm decided to bring their three-year backing of the flagship British races to an end, during which time they helped introduce a prize fund to the Women's Tour in 2018 that was equal to the Tour of Britain, becoming the first UCI stage race to do so.
The 2020 season will see the women's Prudential RideLondon Classique downgraded from the UCI WorldTour calendar.
The decision was made due to the race being moved from its usual date to August 16, with organisers claiming they wanted to avoid a clash with the Tokyo Olympics.
This then resulted in the British race clashing with the Ladies Tour of Norway, with the UCI prioritising the Norwegian race, leaving British race organisers "extremely disappointed".
It has already been an uncertain start to the new decade for the British racing scene, with Eddie Soens being called off due to a lack of funds before a new organiser and sponsor stepped in at the eleventh hour to save the race.
The Merseyside season opener will now go ahead as planned on March 7.
Thank you for reading 20 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
-
From GB track coach to elite racer herself: Meet Monica Greenwood'I'm embracing the opportunity,' says 34-year-old, who currently leads the domestic road series
-
Lorena Wiebes takes a Ride London Classique hat trick and the overall
The Dutch rider sprinted to stage wins on all three stages winning by 19 seconds overall
-
Wiebes takes consecutive sprint victories to extend her Ride London Classique lead
The Dutch sprinter dominates while Anna Henderson secures the climber's jersey on home roads
-
Wiebes bags Ride London Classique stage victory as Anna Henderson caught in final kilometre
British time trial champion Anna Henderson was caught inside the final kilometre as DSM take the honours
-
RideLondon's future secure for 10 more years as popular sportive will follow a new route
The popular RideLondon sportive will continue for another 10 years, as organiser the announced the event will follow a new route from next year.
-
RideLondon-Surrey Classic 2019 start list
Full list of riders taking part in the 2019 Prudential RideLondon-Surrey Classic road race on Sunday, August 4
-
New Prudential RideLondon-Surrey Classic route will see riders climb Box Hill five times
A number of changes have been made to the 2019 edition of Britain's only UCI WorldTour event
-
Prudential RideLondon Classique organisers 'extremely disappointed' after being removed from WorldTour calendar
The race was removed due to changing date, meaning it now clashes with the Ladies Tour of Norway
