Tour of Britain and Women’s Tour searching for new main sponsor to replace OVO Energy

The flagship British races are on the hunt for a new backer

(Image credit: Alex Whitehead/SWpix.com)

The organisers of the Tour of Britain, the Women’s Tour and the Tour Series are on the hunt for a new headline sponsor to replace OVO Energy.

Bristol-based energy firm OVO are bringing their sponsorship of the flagship British races to an end after three years, leaving the events without a main backer.

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Alex Ballinger

Alex Ballinger is editor of BikeBiz magazine, the leading publication for the UK cycle industry, and is the former digital news editor for CyclingWeekly.com. After gaining experience in local newsrooms, national newspapers and in digital journalism, Alex found his calling in cycling, first as a reporter, then as news editor responsible for Cycling Weekly's online news output, and now as the editor of BikeBiz. Since pro cycling first captured his heart during the 2010 Tour de France (specifically the Contador-Schleck battle) Alex covered three Tours de France, multiple editions of the Tour of Britain, and the World Championships, while both writing and video presenting for Cycling Weekly. He also specialises in fitness writing, often throwing himself into the deep end to help readers improve their own power numbers.  Away from the desk, Alex can be found racing time trials, riding BMX and mountain bikes, or exploring off-road on his gravel bike. He’s also an avid gamer, and can usually be found buried in an eclectic selection of books.