Specialized lays off 8% of its staff, cites economy and industry changes

"It may be tough to see in the moment, but the future of cycling and the future of our brand is bright,” says CEO Scott Maguire

Specialized headquarters in Morgan Hill, California
(Image credit: Anne-Marije Rook)

Approximately 125 Specialized employees were laid off, effective immediately, today as the American bike brand cut 8% of its staff world-wide, citing economic and industry changes.

“The time is now to adapt to the current environment and ultimately led us to make some extremely tough decisions today,” says Scott Maguire, Specialized’s CEO.

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