Specialized hires former Nike VP to 'inspire millions of riders'

David Schriber joins American bike company as chief marketing officer

Specialized recon
(Image credit: Luke Beemer for Specialized)

Specialized has hired a former Nike vice president to head up its marketing division.

David Schriber will join the American bike company as chief marketing officer from this coming Monday, 3 October. The American is a previous head of marketing at notable names such as Nike, Burton Snowboards and most recently, the online learning platform Masterclass. He spent 12 years at Burton and 14 years at Nike before moving on to Masterclass.

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