Team Delko to wear La Vie Claire-inspired kit at Paris-Roubaix 2021
The French team will wear the special 'Look 1985' kit to celebrate the history between the team and the brand
Team Delko have revealed they will be wearing a special La Vie Claire-inspired kit at the 2021 Paris-Roubaix to celebrate their sponsor Look.
The kit, called Look 1985, is almost an exact replica of the La Vie Claire kit that appeared in 1985 with Bernard Hinault and Greg Lemond riding in the jersey to great success.
The kit has been made by Delko's kit maker, Marcello Bergamo, with the colours coming from the Look brand logo in the Piet Mondrian-inspired artwork, an iconic look in cycling's history.
Team Delko manager, Philippe Lannes, said: "When the jersey was shown to our young staff and riders, their first reaction was to want one for themselves. It's a historic jersey that has marked my generation and the minds of cycling, worn by greats like Bernard Hinault and Greg LeMond.
"We are very proud that LOOK is letting us wear its iconic colours on one of the most beautiful one-day races that is Paris-Roubaix, joining the legendary teams and racers who have shaped the history of professional cycling, 36 years later. The team are looking forward to standing out from the peloton as they tackle the challenges of the cobbles."
This classic design has been done to perfection and is continuing a trend that is starting to appear more and more after the Molteni-Arcore jerseys reappeared at the London Six Days 2018 celebrating 40 years.
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This was followed more recently by Alpecin-Fenix who wore a Mercier-BP-Hutchinson replica jersey at the Tour de France to celebrate the late rider Raymond Poulidor, Mathieu van der Poel's grandfather.
The French second division team are not the only squad sporting a special jersey, with Team Jumbo-Visma wearing a special 100th-anniversary jersey celebrating Jumbo's centenary.
As well as those two new kits, women's team SD Worx are getting a special custom design on the frames of their Specialized S-Works Roubaixs to celebrate the first-ever edition of the Paris-Roubaix Femmes.
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Paris-Roubaix Femmes takes place on Saturday, October 2 with the men's edition of the race happening the following day on Sunday, October 3 with the women tackling 116.4km and the men taking on 257.7km to the outdoor velodrome in Roubaix.
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Hi, I'm one of Cycling Weekly's content writers for the web team responsible for writing stories on racing, tech, updating evergreen pages as well as the weekly email newsletter. Proud Yorkshireman from the UK's answer to Flanders, Calderdale, go check out the cobbled climbs!
I started watching cycling back in 2010, before all the hype around London 2012 and Bradley Wiggins at the Tour de France. In fact, it was Alberto Contador and Andy Schleck's battle in the fog up the Tourmalet on stage 17 of the Tour de France.
It took me a few more years to get into the journalism side of things, but I had a good idea I wanted to get into cycling journalism by the end of year nine at school and started doing voluntary work soon after. This got me a chance to go to the London Six Days, Tour de Yorkshire and the Tour of Britain to name a few before eventually joining Eurosport's online team while I was at uni, where I studied journalism. Eurosport gave me the opportunity to work at the world championships in Harrogate back in the awful weather.
After various bar jobs, I managed to get my way into Cycling Weekly in late February of 2020 where I mostly write about racing and everything around that as it's what I specialise in but don't be surprised to see my name on other news stories.
When not writing stories for the site, I don't really switch off my cycling side as I watch every race that is televised as well as being a rider myself and a regular user of the game Pro Cycling Manager. Maybe too regular.
My bike is a well used Specialized Tarmac SL4 when out on my local roads back in West Yorkshire as well as in northern Hampshire with the hills and mountains being my preferred terrain.