11 alternative kits with more flair than (most of) the WorldTour would know what to do with

Gravel, crit, and amateur teams have some of the best kits (fact)

alt kits
(Image credit: Clockwise: Legion of LA, Future, Tekkerz, LA Sweat/ @creedub)

Designing a WorldTour team kit can't be easy. 

First and foremost: you've got to appease sponsors. Related, comes loading the logos in prominent positions, without creating a jersey that appears to be emulating a train station billboard. You'll need to gain a nod from the UCI, and somehow, amongst all of that, create a kit that the riders will want to wear. There are a lot of constraints - and some designs go down better than others.

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Michelle Arthurs-Brennan

Michelle Arthurs-Brennan the Editor of Cycling Weekly website. An NCTJ qualified traditional journalist by trade, Michelle began her career working for local newspapers. She's worked within the cycling industry since 2012, and joined the Cycling Weekly team in 2017, having previously been Editor at Total Women's Cycling. Prior to welcoming her daughter in 2022, Michelle raced on the road, track, and in time trials, and still rides as much as she can - albeit a fair proportion indoors, for now.