Fashion forecasts, body shapes, or stereotypes: What's behind the convergence of women's pro team kits?

Are trend forecasters more influential in women's cycling, or do the sponsors want to portray something different?

Chantal Van Den Broek - Blaak of Netherlands rides during the Team SD Worx 2022 Training Camp
(Image credit: Photo by Tim de Waele/Getty Images)

It is a truth universally acknowledged that there has been a distinct convergence of design elements across a number of pro women's team kits going into 2022. 

Arguably, 2021 was no different. Commentators and fans alike squinted at their screens during the course of what is now yesteryear, struggling to distinguish between the purple hues of the Women’s World Tour Leader’s jersey, Liv Racing and SD-Worx.  

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Michelle Arthurs-Brennan

Michelle Arthurs-Brennan the Editor of Cycling Weekly website. An NCTJ qualified traditional journalist by trade, Michelle began her career working for local newspapers. She's worked within the cycling industry since 2012, and joined the Cycling Weekly team in 2017, having previously been Editor at Total Women's Cycling. Prior to welcoming her daughter in 2022, Michelle raced on the road, track, and in time trials, and still rides as much as she can - albeit a fair proportion indoors, for now.